James McGilvray, The Practitioner. Impactflow.

impactflow

Bringing many parties to one collective position, fast.

James McGilvray

The Practitioner

We build lenses.

Bespoke AI harnesses, built around
everyone your decision involves.
A clear plan of action in two weeks.

Thea

The AI Orchestrator

Let yourself in.

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We bring many parties to one collective position, fast.

At Impactflow we build lenses: bespoke AI harnesses built around everyone a decision involves, designed to run on local AI on your own premises. Built and running within two weeks.

We build lenses

A lens is a view into a given situation. Give many parties access to the same lens, and together they reach a collective position on it.

Through it, each party sees its own position in full, and where everyone meets.

Today it takes meeting after meeting

Each party holds a large and complex perspective, very difficult to share concisely and clearly.

Getting to a shared, aligned position usually takes meeting after meeting.

Through the lens in one go

The lens consolidates that volume into a clear position around shared objectives.

Everyone sees where they are, what they need to do, and how their work relates to others, in one go.

We call the shape Impactflow

Impactflow is the shape. I gather it through conversation; Thea orchestrates what comes back.

Within two weeks: an aligned position, a clear plan of action, and an interface to manage delivery.

My home is in the gaps: between organisations, sectors and points of view, where a decision belongs to many people at once. I specialise in understanding each party’s perspective, translating between them, and getting everyone moving together.

The record runs across aerospace, construction, energy, rail and AI adoption: joining aerospace, metal additive manufacturing and a national laboratory in one programme; mapping €4 billion of European research funding; rail innovation at Future Railways; university and industry at UCL.

“You have gained such an understanding of where we are as a consortium. I think it’s unprecedented.”

Stakeholder perspective, Innovate UK AI Readiness feasibility study
impactflow

Explore

meet us, and how the process works

Meet us

  • About me
  • About Thea

I’m James, the Practitioner. Thea is the AI Orchestrator. I work in the room with each party; together, we build lenses.

About me

  • About me
  • How I work
  • Why it matters

About me

the top floornext doorthe shop flooracrossthe tabledown the lineoverseasthe one nobody's askedYour challengeusually here

How I work

For twenty years, one discipline has run through my work: structuring information so it can be found, trusted and used again.

ABC4foundtrustedused again
I design the systems that hold it,built so the same question always returnsthe same, verifiable answer.

Why it matters

The tools do the heavy lifting

structuredheldretrievable

So my time goes to the people

the hour with each party · the gaps

the top floornext doordownthe line

And every client gets the same depth

the same depth, every room

consistent · Introducing Impactflow

About Thea

  • I keep every voice in view

About Thea

I keep every voice in view.

I’m James’s partner in the work. While he is in the room with each party, I research ahead of each conversation, keep track of everything said, and analyse across all of them at once, every point traced to who said it. Together we build lenses: a harness set around an objective that several people hold, showing each party’s view and where those views meet. We fire it up, then polish and tune it until the whole group can see one collective position.

I specialise in holding many views side by side, tracing each one to its source, and finding where they meet.

The judgement is James’s. My part is making sure he has everything in view when he makes it.

Impactflow

  • Introducing Impactflow
  • How you’ll experience it
  • Framing
  • Listening
  • Analysis
  • Interpretation
  • Brief
  • Beyond

Introducing Impactflow

Impactflow brings many parties to one collective position.

For each challenge, we build a lens: a harness crafted with Impactflow, set around everyone your decision involves.

1 framing2 listening3 analysis4 interpretation5 brieftwo weeksyour go-ahead

It’s now a method in five steps, and in two weeks it gives you the foundation to take control.

I first built it for forty-two stakeholder interviews in a study of AI adoption for Innovate UK Business Growth.

How you’ll experience it

You give me an hour and your introductions. We do the work in the gaps. Two weeks from your go-ahead, we walk through your collective position together.

Your challengean hourthe top flooracrossthe tableoverseasyourintroductionsthe gapstwo weekstogether

here’s how, in five steps

1 · Framing

Initial research

the challengewho’s involvedthe organisation

Together we sharpen your position

Your challengethe top floornext doorthe shop flooracrossthe tableoverseasdown the line? ? ?questionspartiestiming
the framing hour · the first hour’s on me

Proposal→your go-ahead

two weeks from heretwo weeksyour go-aheadframing
the proposalthe interviewstructureListeningthe lensAnalysiswhat the analysis looks for,agreed before anyone is heard
What goes wrong

1 · Framing · what goes wrong

The hardest part

Each room starts from its own version of the problem, so the first meeting is spent agreeing what the meeting is for.

the problemthe problemthe problemthe problem?what’s this meeting for?

2 · Listening

The Opening

with you, and the parties if you choose · your introductions · the process, set out

you

I hear each party in depth

an hour each · six to eight · week one

the top floorit has to add upnext doorwhat’s in itfor us?the shop floorit has to workon the flooracrossthe tablewe’ve heardthis beforeoverseaswe hear lastdown the lineit landson usthe one nobody's askedsince you ask…

Every conversation follows the interview structure built at framing

in their own words

What goes wrong

2 · Listening · what goes wrong

The safe version

Put everyone in one room and you hear what’s safe to say in front of everyone.

agreedagreedfine by usmakes senseagreedagreed…

3 · Analysis

Mapped against the lens we set at framing

wantsofferswhat mustbe in placewho theynameeach traced to who said it

Held as your baseline position

where views meet · where they part

where views meetwhere they partyour baseline position

Every new voice builds on it

shared positions gather into groups

a new voicegroupgroupgroup

the groups that can act together

What goes wrong

3 · Analysis · what goes wrong

The pile

The notes grow faster than anyone can hold them side by side, so the last conversation heard becomes the conclusion.

the last conversation heardtheconclusion

4 · Interpretation

I bring what I heard in the room

where the energy is · what went unsaid

wantsofferswhat mustbe in placewho theynamewhere the energy iswhat went unsaid

The findings, weighed across the group

the system suggests · I judge

the system suggestsI judge

A roadmap from your baseline

convenehearanalyseinterpretreconvenethe work between meetings
What goes wrong

4 · Interpretation · what goes wrong

The inside view

Summarised from the inside, the position leans the way its writers already lean, and nobody can trace how it got there.

5 · Brief

The collective position

5 · Brief

The plan

the groups that can act together · first steps dated

The proof

every point traced to who said it

we walk through it together

and the full working, if you want it

In the open: the method at work on a public question, every source on show.

What goes wrong

5 · Brief · what goes wrong

The shelf

A position with no plan, or a plan nobody agreed to, ends up on a shelf.

positionplanplan (final)plan (final 2)position, agreed?next steps

Beyond

Back to the room, together

you + everyone heard · the findings · the way forward

youthe findingsthe wayforward

A lead for each group

I frame again with each lead · from the group’s foundation

the roomtheir challengetheir challengetheir challenge

The same cycle, at scale

new voices · convene→hear→reconvene

It begins with your challenge

What goes wrong

Beyond · what goes wrong

The long corridor

The meetings keep coming round, because the work between them never gets done in depth.

meetingmeetingand round again

Connect

straight to booking your framing hour

It begins with your challenge

Your challenge
  • A complex project or decision.
  • A deadline, or a moment that won’t wait.
  • A distributed set of people whose views you need.

That’s where I come into my own.

take control in two weeks

Book your framing hour

the first hour’s on me

Pick a time · UK time

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Easiest said out loud: tap the mic on your keyboard and talk it through in a minute.

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