A study of AI adoption for Innovate UK Business Growth heard forty-two stakeholders, across adoption, governance and security, each in their own words.
A colleague and I shared the interviews, both working to the same interview structure, so every conversation could sit beside every other.
I built the structure to hold them all: every point tied to the words it came from, so any finding could be traced back to its source, and the counts came out the same each time.